<aside> <img src="/icons/playback-fast-forward_gray.svg" alt="/icons/playback-fast-forward_gray.svg" width="40px" /> Quickstart Guide:


This template includes callout blocks to guide you:

<aside> <img src="/icons/info-alternate_lightgray.svg" alt="/icons/info-alternate_lightgray.svg" width="40px" /> Guided Outline: Best practices and principles for each development stage, helping you make informed decisions.

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<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> Examples: A single product case that builds through each section, showing how decisions connect and evolve.

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Helpful Tips:


🎁 P.S. If you’d like to share this template with a colleague or friend, you can send this link:

https://www.notion.so/templates/product-artistry-prd-best-practice-product-guide

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<aside> <img src="/icons/color-palette_gray.svg" alt="/icons/color-palette_gray.svg" width="40px" /> Created by Rohan Dehal @ Product Artistry


👋 Hey, I'm Rohan! I help you think differently about products by seeing challenges from unexpected angles.


I poured countless hours into crafting this PRD Framework, hoping it would streamline your product development. Did it save you time or clear things up? I'd love to hear any feedback to improve this resource for your needs!

Connect with me–I’m always open to interesting conversations and opportunities:

👔 LinkedIn | 🦋 Bluesky | 🧵 Threads | 💫 My Notion Template Gallery | 📧 Email

<aside> 🙋 Want to develop sharper product thinking?

Each week, I share fresh perspectives and mental models that help you see product challenges in new ways.

👉 📫 Check out my newsletter at productartistry.com


What You’ll Get:

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1. Product Briefing and Overview

<aside> <img src="/icons/info-alternate_lightgray.svg" alt="/icons/info-alternate_lightgray.svg" width="40px" /> Ideal Product Headline: Your product headline should instantly convey the unique value your product offers. This one-liner needs to be clear, direct, and compelling, capturing the essence of your product's benefit to the target audience.

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<aside> <img src="/icons/news_gray.svg" alt="/icons/news_gray.svg" width="40px" /> Example Product Headline: Streamline your workflow with our unified dashboard, delivering real-time insights from all your connected data sources for smarter, faster decisions.

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1.1. Problem Statement

<aside> <img src="/icons/info-alternate_lightgray.svg" alt="/icons/info-alternate_lightgray.svg" width="40px" /> Identify the main issue that the product or feature aims to resolve.


Tips for Problem Statement Validation:

<aside> <img src="/icons/report_gray.svg" alt="/icons/report_gray.svg" width="40px" /> Example Problem Statement Users need a quicker way to consolidate and analyze their data across multiple data connections.

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1.2. Job To Be Done (JTBD)

<aside> <img src="/icons/info-alternate_lightgray.svg" alt="/icons/info-alternate_lightgray.svg" width="40px" /> Clearly define the primary function or goal your product or feature aims to achieve. This focuses on the core need your product addresses for the user.

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<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> Example Job to be Done (JTBD): Develop a unified dashboard that simplifies data aggregation, enhances user productivity, and speeds up decision-making processes.

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1.3. Value Proposition

<aside> <img src="/icons/info-alternate_lightgray.svg" alt="/icons/info-alternate_lightgray.svg" width="40px" /> Assess and articulate the potential positive outcomes of addressing the identified problem. Highlight the benefits for both users and the business to justify the necessity of the product.

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<aside> <img src="/icons/gem_gray.svg" alt="/icons/gem_gray.svg" width="40px" /> Example Value Proposition: By providing a unified dashboard, users will experience reduced time spent on data management and increased accuracy in reporting, leading to quicker, more informed business decisions. This enhancement is expected to drive user satisfaction and retention, ultimately boosting annual recurring revenue (ARR).

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1.4. Stakeholder Responsibilities

<aside> <img src="/icons/info-alternate_lightgray.svg" alt="/icons/info-alternate_lightgray.svg" width="40px" /> Define the roles and responsibilities of each stakeholder involved in the project. Clear ownership and accountability ensure smooth collaboration and successful project outcomes.

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<aside> <img src="/icons/meeting_gray.svg" alt="/icons/meeting_gray.svg" width="40px" />

Example Stakeholder Responsibilities

  1. Design: Responsible for user experience (UX), visual design, and creating prototypes to ensure the product is intuitive and visually appealing.
  2. Leadership: Oversees strategic decisions, resource allocation, and alignment of the project with the company’s vision.
  3. Marketing: Handles product launch strategies, customer engagement, and brand positioning to ensure market success.
  4. Product: Manages the product roadmap, prioritizes features based on user feedback, and ensures the product meets market needs.
  5. R&D: Focuses on innovation, adopting new technologies, and developing technical solutions to support the product.
  6. Sales: Engages with customers, gathers market feedback, and develops strategies to drive product adoption and revenue growth. </aside>